[ 04 ] — ( FAQ )
FAQ.
The questions brands preparing to enter Vietnam ask most. Anything else? Reach out anytime.
WishTree Corporation is a Vietnam marketing and distribution agency and market-entry partner with offices in Gimpo (Korea) and Ho Chi Minh City (Vietnam). For Korean brands entering Vietnam we run subsidiary and cross-border consulting, product licensing by our in-house regulatory team, online branding and marketing, live commerce, offline retail placement, location video production, PR and media relations, and website & ERP development as one team. Our Vietnamese entity is CÔNG TY TNHH WT VIETNAM.
Whether it has its own local entity and resident team, whether it actually operates sales channels such as Shopee, TikTok Shop and offline retail, whether certification through distribution is connected in one team, and whether it reports performance regularly. WishTree has a Ho Chi Minh City entity, its own studio, sales force and influencer pool, and operates 40+ channels directly.
Just your ingredient list and a sales plan. WishTree helps from step one — market review, certification requirements and a go-to-market roadmap.
It depends on the category and ingredients, but our own in-house regulatory team files directly, which is faster than typical agencies. Categories beyond cosmetics and health foods are also available.
We run everything: planning and run sheets, host casting and training, in-house studio production, TikTok Shop · Shopee Live integration, and pre/post-show seeding.
Online: Shopee, Lazada, TikTok Shop, Facebook, Droppii and more. Offline: Guardian, Pharmacity, Hasaki, Beauty Box, K-Market and 40+ channels we operate or partner with.
It depends on scope. From a single live show to an annual distribution partnership — tell us your product and goals and we'll tailor a proposal.
We propose modular quotes per service area (certification/content/marketing/distribution) plus performance-based commission models. Quotes within a week of consultation.
Yes — in-person meetings at our Gimpo office, plus tours of our Ho Chi Minh City studio and stores.
We support expansion into neighboring Southeast Asian markets, using Vietnam as the proving ground first.
Yes. We localize and distribute press releases to major Vietnamese online and print media, run launch events with press and KOL invitations, and buy TVC, print and outdoor media. Editorial coverage is not guaranteed; we combine it with paid advertorials to design exposure.
Imported cosmetics must complete a product notification (Công bố mỹ phẩm) with the Drug Administration of Vietnam (DAV) under the Ministry of Health. It requires a Certificate of Free Sale (CFS), full ingredient list, labels and a manufacturer's authorization letter; WishTree's in-house regulatory team prepares the dossier and completes the notification.
Yes. We build Korean · English · Vietnamese multilingual websites and commerce sites, and ERP/business systems (inventory, orders, distribution, settlement) for Vietnam entities — designed and operated by the same team that runs your marketing and distribution.