[ 03 ] — ( Insights )FIELD NOTES
FIELD NOTES
FROM VIETNAM.
Field notes on the Vietnamese market, written on the ground in Ho Chi Minh City — trends, know-how, cases.
Content production
How our studio turns out 100 product videos a month
The shooting pipeline and volume-production know-how of our own Ho Chi Minh City studio.
2026.06.10
Offline retail
Vietnamese shoppers pay for the experience — a Try Bar report
Why an experiential store lifts online conversion as well.
2026.05.28
Case study
SMIB nationwide pop-ups — an offline expansion play for K-haircare
From pop-up to permanent listing: the order in which retail channels open.
2026.05.12
Market trends
Vietnam e-commerce 2026 — reading the Shopee and TikTok Shop landscape
Fees, logistics and live-stream policies: the latest changes, channel by channel.
2026.04.30
Influencers
KOL and KOC are not the same — how to split a seeding budget
Conversion metrics that matter more than follower counts, plus a casting checklist.
2026.04.14
Product licensing
Why outsourcing cosmetic licensing slows you down
The practical points where an in-house team shortens registration time.
2026.03.29