WishTree logoWISHTREEVN&KR STUDIO
KOENVI
[ 03 ] — ( Online Branding · Sales · Marketing )

Vietnam marketing,
run by a local team from strategy to sales.

WishTree is a Vietnam marketing agency whose Ho Chi Minh City team runs brand strategy, performance advertising (Meta · TikTok · Google), content & SNS, KOL/KOC seeding, video production and brand design in-house. So that ad results turn into real sales, we connect marketing directly to live commerce and to distribution on Shopee, TikTok Shop and offline retail — as one team.

( Scope )

What's included

  • A.Brand strategy & localizationPositioning and go-to-market roadmap tuned to Vietnamese consumers, channels and price points; package and message localization.
  • B.Performance marketingPlanning, running and optimizing Meta · TikTok · Google campaigns; budgets allocated on conversion data with weekly reporting.
  • C.Content, SNS & KOL/KOCFacebook · TikTok · Instagram channel operation, seeding through our local influencer pool, and viral content.
  • D.Video & brand designHigh-volume product films, short-form and TVC from our own Ho Chi Minh City studio; identity systems and key visuals that travel across cultures.
( KOL / KOC BOOKING )

We book and manage KOLs/KOCs from our local influencer pool to match the product and target.

KOL · KOC booking

Vietnamese KOL TikTok profile — influencer channel booked by WishTree
TikTok KOL
Vietnamese beauty KOL TikTok channel — WishTree KOL booking case
TikTok KOL
Vietnamese KOC TikTok channel — WishTree seeding case
TikTok KOC
Vietnamese beauty creator TikTok channel — KOL booking
TikTok KOL
Vietnamese lifestyle KOL TikTok channel — KOL booking
TikTok KOL
( SEEDING )

Vietnam seeding for SMIB Lacto Bio hair treatment — a selection of content posted by local KOCs after using the product.

KOC seeding content

SMIB Lacto Bio Vietnam KOC seeding — product in use
SMIB · KOC seeding
SMIB Lacto Bio Vietnam KOC seeding — unboxing photo
SMIB · KOC seeding
SMIB Lacto Bio Vietnam KOC seeding — package and product
SMIB · KOC seeding
SMIB Lacto Bio Vietnam KOC seeding — product on a washstand
SMIB · KOC seeding
SMIB Lacto Bio Vietnam KOC seeding — product texture
SMIB · KOC seeding
SMIB Lacto Bio Vietnam KOC seeding — product in a basket
SMIB · KOC seeding
SMIB Lacto Bio Vietnam KOC seeding — styled product photo
SMIB · KOC seeding
SMIB Lacto Bio Vietnam KOC seeding — product held in hand
SMIB · KOC seeding
( PERFORMANCE )

We run the ad accounts ourselves, allocate budget on conversion data and report weekly.

SNS performance marketing

SNS performance advertising dashboard in Vietnam — ad account run by WishTree
Ad operations dashboard
( Process )

How it works

STEP_01

Audit & strategy

Market review, competitor and channel analysis, KPI setting

STEP_02

Content & setup

Localized copy, video and imagery, ad accounts and pixels

STEP_03

Run & optimize

Ad operations, KOL/KOC seeding, live-commerce tie-in

STEP_04

Sell & report

Channel sales, performance reports, next-campaign planning

( Why us )

Why WishTree

  • 01Operated directly by our Ho Chi Minh City entity (CÔNG TY TNHH WT VIETNAM) and resident team.
  • 02Our own studio and influencer pool keep content cost and speed under control.
  • 03Marketing flows straight into live commerce and online/offline distribution across 40+ channels.
  • 04Korean-language communication and in-person meetings from our Gimpo office.
( Questions )

Frequently asked questions

We quote a monthly operating fee per module (strategy / ad operations / content / KOL) separately from media spend, and propose performance-based commission models for sales-linked projects. Quotes within a week of consultation.
Meta (Facebook · Instagram), TikTok and Google (Search · YouTube) are the core, with Zalo and Shopee ads added depending on the product.
No. Our Ho Chi Minh City studio and local content team produce Vietnamese copy, video and imagery directly; existing HQ assets are localized where useful.
Weekly and monthly reports combine ad metrics (impressions, clicks, conversions, ROAS) with sales metrics (orders and revenue per channel), delivered in Korean or English.
( See also )

Related services

01Vietnam Live Commerce AgencyTikTok and Shopee live commerce with local KOL/KOC hosts, from Vietnam product registration through nationwide distribution.→02Location Content ProductionVideo production in Vietnam, 100% in-house with a local crew and our own studio (Studio Dalla, Da Lat) — TVC, viral and short-form sales videos, Vietnam-localized content and product shoots without models.→03Vietnam PR & Media RelationsPR and media relations in Vietnam for Korean brands — press-release localization and distribution, launch events and press invitations, KOL PR, TVC/print/outdoor media buying, run from Ho Chi Minh City.→
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