WishTree logoWISHTREEVN&KR STUDIO
KOENVI
[ 07 ] — ( Vietnam PR & Media Relations )

Vietnam PR,
building trust through local media and KOLs.

WishTree is a Ho Chi Minh City PR agency that plans and runs PR and media relations in Vietnam for Korean brands, using Vietnamese online, print, TV and outdoor media and our KOL network. We localize Korean press releases into Vietnamese and distribute them, run launch events and press invitations, influencer PR and TVC/outdoor buying — connected to marketing and sales.

( Scope )

What's included

  • A.Press release writing, localization & distributionKorean releases rewritten and translated to Vietnamese media conventions, distributed to online and print outlets in beauty, lifestyle and business sections.
  • B.Launch events & media/KOL invitationsLaunch events in our Ho Chi Minh City retail spaces and studio, press and KOL invitations, on-site content production.
  • C.Media buyingPlanning and execution of TVC, print, outdoor (OOH) and digital banner placements, with proof of placement.
  • D.Monitoring & reportingCoverage collection, reach and reaction monitoring, reports in Korean or English.
( PRESS COVERAGE )

Client stories placed in major Vietnamese outlets such as VnExpress and VTC News.

Local media coverage

Client article on the VnExpress front page — WishTree Vietnam PR case
VnExpress · front page
Placement on the VnExpress science & technology section front — Vietnam PR
VnExpress · tech section
Article in the VnExpress technology section — Vietnam PR case
VnExpress · article
VTC News article about WT VIETNAM — broadcaster PR in Vietnam
VTC News
( KOL PR )

Kojajang cream — promotional content produced by Vietnamese parenting and lifestyle KOLs.

KOL PR

Kojajang cream KOL promotion video in Vietnam — TikTok
Kojajang · KOL
Kojajang cream KOL content in Vietnam — TikTok
Kojajang · KOL
Kojajang cream mom-KOL content in Vietnam — TikTok
Kojajang · KOL
( Process )

How it works

STEP_01

Message design

Brand story and key messages, media and KOL list-up

STEP_02

Produce & localize

Press releases, imagery and video; Vietnamese localization

STEP_03

Distribute & host

Media distribution, launch events and press invitations, paid placements

STEP_04

Monitor & report

Coverage and reach results, reports, follow-up PR planning

( Why us )

Why WishTree

  • 01PR doesn't end on its own — it connects to SNS, live commerce and retail listing.
  • 02Our own Ho Chi Minh City studio and retail spaces (such as Try Bar) double as venues and content sets.
  • 03We run the KOL/KOC pool ourselves, so editorial coverage and influencer PR are designed together.
  • 04Korean-language communication with HQ; our local team talks to Vietnamese media directly.
( Questions )

Frequently asked questions

Major online news sites and newspapers with beauty, lifestyle and business sections, plus specialist outlets that fit the product category. For paid placements we share the media list and rates in advance.
No — editorial coverage is at the outlet's discretion. Paid advertorials and ad placements are confirmed, and we combine both to design exposure.
Vietnamese media value local context and data, so our local team rewrites and translates rather than distributing verbatim. Key messages and facts are confirmed with HQ.
With a launch event, we recommend starting media/KOL list-up and content production 4–6 weeks ahead. A standalone press-release distribution can run on a shorter timeline.
( See also )

Related services

01Online Branding · Sales · MarketingVietnam marketing services for Korean brands — brand strategy, performance ads, content & SNS, KOL/KOC and video production run by a local Ho Chi Minh City team and connected to sales and distribution.→02Location Content ProductionVideo production in Vietnam, 100% in-house with a local crew and our own studio (Studio Dalla, Da Lat) — TVC, viral and short-form sales videos, Vietnam-localized content and product shoots without models.→03Vietnam Market Entry & Cross-borderVietnam market entry for Korean companies — subsidiary setup (entity, office, staff, operations) or cross-border entry (licensing, sales agency, marketing, video production, inventory) consulted and set up to fit the company.→
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