[ 01 ] — ( Vietnam Market Entry & Cross-border )From a Vietnam subsidiary to cross-border sales,
From a Vietnam subsidiary to cross-border sales,
we set you up from business registration to selling.
WishTree is a market-entry partner that designs how a Korean company enters Vietnam. We start from your needs, recommend either a local entity (subsidiary) or a cross-border sales model, and then consult and set up what fits — business registration, office and staff, licensing, sales, marketing and inventory management.
( Scope )
What's included
1. Subsidiary setup
- 1.Business registrationThree routes — FDI by a Korean company, FDI by a Korean individual, or a local Vietnamese entity — we advise on and execute the one that fits.
- 2.Office selection and leaseLocation review, lease negotiation and contract with our local team alongside you.
- 3.Local hiring and setupJob posting, interviews, employment contracts and initial onboarding.
- 4.Staff managementPayroll, attendance and workflow management.
- 5.Company management and operations supportDay-to-day operations of the entity and communication with HQ in Korea.
2. Cross-border
- 1.Bringing Korean products to VietnamProduct–market fit review and entry strategy.
- 2.Licensing managementOur in-house regulatory team manages registration through to approval.
- 3.Sales agency (online / offline)Online stores such as Shopee and TikTok Shop, plus offline store listing and sales.
- 4.Product marketingKOL/KOC, performance ads and PR run locally.
- 5.Video production and advertisingProduct videos from our local studio, with ad placement.
- 6.Inventory and fulfilmentStock management, inbound/outbound and delivery.
( Process )
How it works
STEP_01
Consulting
Direction for landing in Vietnam — understanding your intent and proposing a tailored strategy
STEP_02
Contract
Work begins after the contract is signed
STEP_03
Execution & optimization
The agreed services are executed in consultation with you
STEP_04
Results report
Feedback on the completed setup; further services added when needed
( Why us )
Why WishTree
- 01Run directly by our Ho Chi Minh City entity (CÔNG TY TNHH WT VIETNAM) — one counterpart from setup to operations.
- 02Licensing, marketing, video, sales and inventory are in-house teams, so setup is not subcontracted.
- 03We consult first on subsidiary vs. cross-border, then contract only the services you need.
- 04Korean-language consulting and reporting, with in-person meetings from our Gimpo office.
( Questions )
Frequently asked questions
A subsidiary suits businesses that need a local entity (direct hiring, local contracts, long-term operations); cross-border suits brands that want to sell first and validate the market. We compare both against your intent, budget and timeline.
Three: an FDI entity invested by a Korean company, an FDI entity invested by a Korean individual, or a local Vietnamese entity. We recommend one based on industry, capital and operating plan.
Product entry review, licensing management, online/offline sales agency, marketing, video production and advertising, inventory and fulfilment — pick only the modules you need.
It depends on the entity type and scope. After consulting we fix the scope, propose a quote and timeline, and begin once the contract is signed.
( See also )
Related services
01Vietnam Product Licensing & RegistrationVietnam licensing (notification/registration) for Korean products — cosmetic notification (DAV), health-food registration, ingredient analysis, government filing and query responses, handled directly by WTVIETNAM's in-house regulatory affairs team and connected to import and distribution.→02Online Branding · Sales · MarketingVietnam marketing services for Korean brands — brand strategy, performance ads, content & SNS, KOL/KOC and video production run by a local Ho Chi Minh City team and connected to sales and distribution.→03Offline Retail PlacementOffline distribution in Vietnam — brand pop-ups, product sales and test live streams in WishTree's three own stores in Ho Chi Minh City (District 1, Thu Duc, District 7), plus placement support in cosmetics chains such as Hasaki, Lam Thao, Guardian and Beauty Box and in hypermarkets.→