WishTree logoWISHTREEVN&KR STUDIO
KOENVI
[ 05 ] — ( Offline Retail Placement )

Three stores of our own,
plus placement in Vietnam's offline retail.

WishTree owns and operates stores in Ho Chi Minh City's District 1, Thu Duc and District 7, where we run brand pop-ups, product sales and test live-commerce sessions. On top of that, we support placement in Vietnamese offline retail — cosmetics specialty chains such as Hasaki, Lam Thao, Guardian and Beauty Box, as well as hypermarkets and pop-up stores.

( Scope )

What's included

  • A.Product pop-upsBrand-level pop-up events in our own stores.
  • B.Display and testingProducts displayed so customers can drop in, test and buy on the spot.
  • C.Live-stream and delivery hubInfluencer live sessions run from the store, which also serves as a same-day delivery hub (4-hour same-day delivery is possible in Vietnam).
  • D.Third-party retail placementPlacement support in cosmetics chains Hasaki, Lam Thao and Guardian, plus hypermarkets and pop-up stores.
( OUR STORES · HCMC )

Operated directly in District 1, District 7 and Thu Duc — used for brand pop-ups, display and testing, live sessions and same-day delivery.

Three stores we operate

WishTree's own store in District 1, Ho Chi Minh City — cosmetics shelves and cashier
District 1
WishTree's own store in District 7, Ho Chi Minh City — product display area
District 7
WishTree's own store in Thu Duc, Ho Chi Minh City — counter and experience area
Thu Duc
( COVERAGE )

District 1 core, Thu Duc in the east and District 7 in the south — quick delivery, pop-ups and live sessions across the inner city.

Three-hub coverage of Ho Chi Minh City

Map of WishTree's three-hub coverage of Ho Chi Minh City (District 1, Thu Duc, District 7)
A District 1 · B Thu Duc · C District 7
( Process )

How it works

STEP_01

Placement request

Brand and product information, preferred stores (ours or third-party)

STEP_02

Terms

Shelf position, quantities, duration, promotion and pop-up terms

STEP_03

Product display

In-store display, testers and POP set up

STEP_04

Sales operation

Sales, inventory and delivery run, with results shared

( Why us )

Why WishTree

  • 01Our own stores in District 1, Thu Duc and District 7 mean test sales can start without a listing review.
  • 02Each store doubles as a live-commerce set and same-day delivery hub, so online and offline sales move together.
  • 03Placement support across Vietnamese cosmetics chains (Hasaki, Lam Thao, Guardian, Beauty Box) and major retail channels.
  • 04Licensing, marketing and content teams sit in the same company, so listing requirements (labels, barcodes, packaging) are prepared together.
( Questions )

Frequently asked questions

Three locations in Ho Chi Minh City — District 1, Thu Duc and District 7 — operated and managed directly by WishTree. We'll walk you through each store's profile and customers during consultation.
Yes. A brand-level pop-up can run for a set period, and if it performs well we expand to regular display or third-party retail.
We first check listing requirements (licensing, labels, barcodes), then propose suitable channels — cosmetics chains, hypermarkets — and negotiate terms. Requirements and timelines differ by channel.
They depend on the store, brand and format (pop-up, regular display, consignment) and are set after discussion. Our own stores are flexible; third-party stores follow the retailer's standards.
( See also )

Related services

01Vietnam Live Commerce AgencyTikTok and Shopee live commerce with local KOL/KOC hosts, from Vietnam product registration through nationwide distribution.→02Vietnam Product Licensing & RegistrationVietnam licensing (notification/registration) for Korean products — cosmetic notification (DAV), health-food registration, ingredient analysis, government filing and query responses, handled directly by WTVIETNAM's in-house regulatory affairs team and connected to import and distribution.→03Vietnam Market Entry & Cross-borderVietnam market entry for Korean companies — subsidiary setup (entity, office, staff, operations) or cross-border entry (licensing, sales agency, marketing, video production, inventory) consulted and set up to fit the company.→
MAKE YOUR WISH

Put your product on a shelf
in Vietnam first.

Offline placement inquiry →